Content Distribution

The content that you spent hours developing can go for a toss if your content distribution strategy is not in place. 

You’ll end up inviting irrelevant audience groups to your webpage. 

What’s the problem with that? 

Your conversion rate will be hurt and so would be your morale. You’ll spend more time reaching your target audience. 

But the time you invest in attracting and catering to irrelevant viewers can certainly be saved with proper planning.

Now when it comes to planning content distribution strategy, there’s no one-size-fits-all thing. Every business is different. In terms of investment, target audience, and industry. 

So the best content distribution strategy for your business is the customised one. 

Yes, you cannot copy and paste any other business’s distribution strategy. Though it always helps to keep aware of and refer to the distribution strategy of the businesses that are similar to your business, or are competitors for that matter. 

Let’s see what’s not letting your content be noticed by a wider audience. Why is your visitor count too stubborn to move up? Or worse, it’s diminishing with time? 

The hard fact is that you’re trying but not trying enough. 

Sharing on social media is one of the usual activities. Maybe you even send out emails to your limited no. of subscribers. 

These activities are essential to maintain the no. of visitors you’ve already achieved. Sometimes, they also lead to a small increase. But they lead to growth at a snail’s pace. 

A rigorous growth in the number of your visitors needs more. 

Here are a few advanced strategies that have proved lucrative in past:

Discussion forums

Discussion forums like Quora can help bringing in constant new traffic to your business.

But only when you are wise enough. 

You can’t just put your blog’s link out there with a one-liner and expect people to click on it. It doesn’t work that way. 

You need to contribute to the community. Write answers that are really helpful to the people having the same question. This is how people will start trusting you. They will upvote your answer and will be willing to open the link that you’ve mentioned in your answer. 

Tap into Community Marketing

Community marketing not only helps to promote your product but also helps in knowing your target demographic better. 

Research about the communities that match your business niche. Join the ones that have a good number of active users. Participate in discussions. Contribute by sharing your knowledge on different topics. Have a helping attitude. Be consistent.

Avoid sounding like a pushy salesman at any point. Share only informative content. Community marketing is to build trust among your target audience. Once you’ve build the trust, your no. of visitors will start growing automatically. 

Optimize your content

Never take SEO for granted. Without SEO, your audience will find your competitors every time they look for you. 

To draw in a great no. of visitors, you need to be aware of both basic as well advanced SEO techniques. Keep yourself self updated on latest techniques. Try different combinations. Observe which one works best for your business. 

Take professional help if you can’t manage it all on your own. Investing in SEO is always worth it. Hiring a SEO specialist will save you a lot of time and bring in early returns.

Think Long-term

There are many ways you can bring people to your blog. However, the only way to keep these people in your visitors list is quality content. Think out of the box. Provide something that they can’t find anywhere else. Focus on building a USP. 

It may seem overwhelming at first, because new people are joining in every day. That’s why you are advised to work in a niche. So that you can focus and leverage the possibilities that no one notices. 

Change with time

People no more have the time to read lengthy articles, especially online. Even if they click on a link, they are more likely to not go through the entire post. Your important message might not find its way to their heads. 

Rather try delivering your message in an interactive way. Short and interesting videos, colourful infographics, articles sprinkled with enticing videos and images. Figure out which of these has the capability to keep your audience hooked till the end. 

Keep an eye on your competitors 

You can’t make your business thrive by isolating yourself from your competitors. Maybe a competitor has already experimented with a channel you’re planning to tap into. And maybe he has failed. In that case, you can figure out the flaws and make a note to find a solution before you execute your strategy. 

Keeping aware will save you a lot of time and money. Not only that, your strategy will turn out to be much more robust and effective. 

Even sublime quality content may sit in a corner unnoticed without rigorous content distribution. Content distribution is nothing to be taken for granted. 

If you are the one handling content creation to distribution on your own, you need to devote yourself to extensive research before coming to a conclusion. If you are just out there experimenting with whatever your gut feeling says is right, you will be exhausted by the time you reach the right conclusion. If you want things to be organised from the beginning, there is no guilt in taking professional help.